A small studio with an unfashionable belief about software.
Ethitech Limited was founded on a simple observation: technology is now inseparable from daily life, yet so much of it quietly pulls families, friends and colleagues apart. We build the alternative — and we would rather build fewer things properly.
To design and develop digital products that return time, attention and trust to the relationships that matter — at home, at work, and in the communities we belong to.
In practice that means shipping web and mobile apps that are safe by default, honest about how they work, and judged on whether people feel better for having used them.
A world where the technology in our homes and workplaces strengthens human connection rather than competing with it — where ethical is simply what good software means.
We want the standards we hold ourselves to today to be the baseline everyone is held to tomorrow.
Wellbeing is the metric
We define success measures for every project that a user would recognise as good for them, and we report against those measures honestly.
Consent is ongoing
People can see what we hold, change their mind, and leave with their data intact. Deleting an account actually deletes it.
Small, deliberate, finished
We prefer a handful of well-made products to a portfolio of half-maintained ones. Fewer things, held to a higher standard.
Inclusive by default
Designed for varying ability, language, literacy, income and connection quality — the standard build, not an accessible variant.
Accountable to people, not metrics
We publish our principles, invite scrutiny, and treat a broken promise as a defect worth stopping the line for.
Working on something in this spirit?
Partnerships, commissions and quiet conversations all welcome.